In one of my first semesters teaching Political Management, one of my students, an aspiring political campaign manager, asked me for a list of books I recommend she read. That request led to the development of my “Recommended Reading List for Political Managers.” I’ve made a commitment to revise and extend that list by reading one book per quarter and adding books I view as beneficial to political practitioners. The idea of writing book reviews naturally grew out of that commitment, and I’ve decided to make use of The Mud Bath to publish these reviews for consumption by political professionals and aspirants alike. So, with that background in mind, I present my first foray into this new realm with my review of Never Eat Alone, by Keith Ferrazzi.
Never Eat Alone: And Other Secrets to Success, One Relationship At A Time, by Keith Ferrazzi and Tahl Raz. Published in New York City, NY, by Currency Doubleday in 2005. First edition, 298 pages, featuring “Connectors Hall of Fame Profiles.” $24.95. ISBN: 0-385-51205-8.
In Never Eat Alone, Keith Ferrazzi lays out, in an entertaining and attention-keeping way, a coherent and very practical approach for seeking, developing, and maintaining relationships. Ferrazzi’s thesis is that life is better when one is well-connected. Networking, a fairly contemporary term Ferrazzi says, is not done for its own sake. He thus prefers the term “connecting,” which he sees as necessary for career and personal development. Going a step beyond simply expanding your Rolodex, one should seek to maintain relationships for the purpose of connecting others. Ferrazzi, a proven master networker and thus reliable subject-matter expert, thoughtfully conveys a meaningful and methodical strategy for becoming well-connected, and explains in detail the tactics necessary to accomplish that goal. (more…)